Spring 2009

Two thirds of consumers (65 per cent) expect to increase their online shopping over the next 12 months, despite the credit crunch, according to information gathered for the third annual Online Shopping Index from consultancy Logan Tod.

More significant in fulfilment terms, the availability of low-cost delivery is the factor most likely to influence their buying patterns. This received a rating of 71 per cent in a survey for the report.

Other factors affecting consumers' online buying habits include increased money saving offers (67 per cent) and improved description of goods and services (53 per cent).

Logan Tod says people of 45 and over are 'mainly responsible' for driving the growth in online shopping. Of this age group, 65 per cent said they planned to spend at least 10 per cent more online this year than last.

 

Consumers outside London are also becoming more keen on online shopping, it is reported. As an example, consumers in the South West say they expect to spend 20 per cent more online this year.