Nov/Dec 2003

Users of international postal services are becoming increasingly demanding, and at the same time less likely to choose their own national carrier as a matter of course. These are two key findings emerging from a new report, International Mail Survey - Trends & Prospects, which has been produced jointly by consultancy Triangle and the Direct Marketing Association.

Interestingly, despite the rise of email and the Internet in the world of direct marketing, the report suggests that traditional postal services remain popular, especially among smaller and medium-sized companies.

However, the report's author, Triangle associate director David Robottom, warns: "With mailing rates forming such a large proportion of business costs, there is still a threat of extensive media substitution if international postal rates rise."

The report costs $975 from Triangle.