Newsletter 44

Maginus, one of the UK’s leading software suppliers in the multi-channel fulfilment and e-commerce sectors, is to offer a Microsoft Dynamics AX-based solution alongside its existing in-house products.

It has taken this step by becoming the exclusive UK distributor for an existing product, Multi Channel Commerce Solutions for Microsoft Dynamics AX. This has been created by French developer TVH Consulting, which is said to be France’s largest Dynamics reseller.

MCC is said to be suitable for retailing in stores and on the web, as well as for catalogue sales, mail order, telesales, trade counter and field sales. Maginus says it will be fully integrated with Microsoft POS 2009, but also has the flexibility to integrate with retailers’ existing POS solutions.

Maginus is already a Microsoft Gold Partner, but has seen growing competition emerging in the market from software houses offering multi-channel solutions based directly on Microsoft’s Dynamics portfolio, which delivers a range of built-in functionality on a standard platform.

 

Offering a Dynamics-based product should provide another string to its bow, without detracting from its established in-house range, whose high-profile users include DSGi Business, Co-op Electrical, Oddbins Direct and SMEG UK.

MCC should also extends the company’s reach further into the multi-channel world, although Maginus points out that it can also be used by pure e-commerce retailers, as well as by wholesalers.