Newsletter 38

Direct Wines has become the first organisation to announce that it is using Omnica MCR to manage its direct-to-consumer fulfilment operations. Omnica was launched over a year ago to develop multi-channel supply-chain solutions built on the Microsoft Dynamics platform, and several customers are known to be on the point of going public with their adoption of the system.

Direct Wines is said to have selected Microsoft Dynamics AX last year as the IT platform of choice to support its international plans. It then chose Omnica MCR as the best all-round industry-specific solution for companies in its market space, which include direct marketing and catalogue/web-based organisations.

* Applications of Microsoft Dynamics in the multi-channel field were covered in a feature article in F&E, issue 47, which also describes applications by well-established players in this market such as Junction Solutions and K3. You will find it on our web site, www.fulfilonline.com/magazine/47.