Autumn 2008

Customer relationship management focusing on the needs of the business-to-consumer market has been added to the software portfolio available from multi-channel retail specialist K3.

The company emphasises that the product has a consumer bias, contrasting this with what it considers a B2B bias in rival CRM packages.

The new product is based on Microsoft CRM, benefiting from its end-user workflow engine and familiar interface. K3 says the application draws transactional data from back-office systems and combines this with less structured information about personal interactions, for instance though a call centre.

The information can be shared around the organisation, K3 says, making it possible to provide a single customer view.

 

The solution is designed to integrate with other elements of the K3's Microsoft Dynamics-based multi-channel solutions, including EPOS, kiosks, web sites and call-centre applications. Information is entered once, and information about each interaction is shared throughout the organisation.