Spring 2008

Haith's Bird Foods, a long-standing supplier of bird food and wildlife enthusiast accessories, has chosen the Elucid multi-channel fulfilment package from Sanderson to support its mail order and multi-channel business.

Haith's plans to implement the Sanderson system across the entire organisation to enhance both retail and manufacturing arms. The thinking is that the software will provide accurate stock management capabilities, allow greater cost control and ensure customer orders are fulfilled.

Features that attracted the company are said to have included Elucid's advanced reporting functionality and ability to identify opportunities for cross- and up-selling over all sales channels.

According to director Simon King: 'The software will improve our customer relationship management dramatically and enable us to do what all good manufacturers want to do - concentrate on quality, cost base and product availability.'

Haith's, which dates back to 1937, has had a long-standing a partnership with ornithologist and media celebrity Bill Oddie, whose activities are promoted heavily on its web site. In 2003 Haith's launched Bill Oddie's Bird Food Recipes range.

The site itself has been created with the hosted Paraspar solution.