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Despite challenges, internet shopping 'is now mainstream' - IMRG

In some ways the internet shopping sector has been a victim of its own success, throwing up some significant challenges - notably fulfilment and delivery, and the need for more effective online security. So says a new book, e-retail 2005, published by Interactive Media in Retail Group (IMRG), the campaigning internet shopping organisation.

The book addresses and reviews the challenges encountered by the industry, but concludes that growth in online shopping is about to accelerate even faster than previously - "boosted by the increased penetration of domestic broadband access, emergence of new transaction-enabling technologies, and steady improvements in infrastructure."

Chief executive James Roper argues that the year 2004 was when the e-retail industry began to be regarded as a mainstream shopping channel, generating £14.5 billion in revenue in the UK.

The book includes extensive reviews of the market by geography, product type and so on, and includes contributions by Actinic Software, AOL UK, Attenda, CyberSource, Hitwise, Kelkoo, MetaPack, MasterCard Europe, Reed Smith, Threethink and Worldpay.

It is available free to IMRG members, while others have to pay £350 plus VAT (£411.25).

 

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