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November 2000
VeMIS snapped up by DaimlerChrysler
Leafield AVM, the company behind the VeMIS on-board computer and fleet management system, has effectively been acquired by truck manufacturer DaimlerChrysler, which has taken a 90 per cent share in the business. Leafield AVM claims to be the UK's market-leading producer of on-board management systems, having sold nearly 10,000 units since the early 1990s to major users such as Asda, Parcelforce Worldwide and Express Dairies. DaimlerChrysler, like most truck makers, has been developing its own on-board systems in recent years, and markets them under its FleetBoard brand (which also includes driver-oriented services and logistics services). It says it intends to expand such products into the "vehicle brand-independent" market, and the Leafield range will clearly allow it to accelerate this process. The Leafield AVM brand therefore looks set to stay, in Britain at least although it seems that FleetBoard products may join the range. According to Dr Klaus Maurer, chief of DaimlerChrysler's truck division, the acquisition "offers our own FleetBoard product great new perspectives."
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